A good definition of Public Relations & Communication is that it comprises "a variety of marketing tactics that strengthen our credibility, enhance our image, develop goodwill, or influence public opinion."

PR activities aim to inform a target audience about who you are, what you do, and why your work is important. Marketing is one dimension of public relations, involving mass media coverage of your activities & events . Advertising is another dimension of PR, comprising publicity that is paid for. Effective PR tactics and instruments include the following:

• brochures, flyers and other modest printed materials
• annual reports, books, and other larger printed materials
• web sites
• publicity and media relations, including news releases, press kits, media advisories, news conferences, press tours, personal letters or phone calls to editors and reporters, and briefing lunches or breakfasts for the media.
• Special events, such as private ceremonies, and inaugurations ,awards ceremonies, receptions,.
• Newsletters, whether printed and mailed or delivered via fax or e-mail etc…..

Moreover, our important mission is developing medical tourism for our Clinic, and opening our services to the international level.